Boston Sports Day

Sox Increase Fan Engagement Through Real-Time Photo Workflow

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Libris by PhotoShelter (libris.photoshelter.com), the leading digital asset management platform for effortless visual storytelling, today released an exclusive video interview with the Boston Red Sox: How the World Series Champion Boston Red Sox Share History in Real Time. Watch the video here.

The all-access interview reveals how one of the most storied teams in sports uses Libris to capture history-making moments on the field and share content with their fans as games unfold. Get behind-the-scenes insights from Red Sox Manager of Photography Billie Weiss and Kelsey Doherty, Manager of Digital Media, whose instant access to photos has changed the game for the team’s social media coverage.

“The Boston Red Sox understand the importance of capturing iconic moments to connect with their dynamic fan base,” says Andrew Fingerman, CEO of PhotoShelter. “Libris has helped to streamline this process by providing their creative and media teams with instantaneous access to photos and videos in order to maximize social engagement. We’re proud to work with such a leading force in baseball.”

The Boston Red Sox photographers use a real-time workflow to send images from the camera straight to Libris and into the hands of their graphic designers and social media team. The best photos of the game are then posted on social media within minutes for fans to engage with and share.

With vocal support for visual storytelling from the organization’s leaders, Weiss has received a level of behind-the-scenes access that allows his team to go beyond game action, showcasing the unique personalities of the team that fans love to see.

“From a top-down standpoint this organization really embraces imagery and embraces photography, and they invest in the work that we do,” says Weiss. “We’re very thankful that we have people in our corner here that support and push along the things we’re trying to do.”

Today, a large number of teams and athletic organizations rely on Libris to organize, manage and share photos and videos with their followers. Teams using Libris span across leagues and include organizations like the Baltimore Ravens, Los Angeles Chargers, Philadelphia Eagles, Atlanta Braves, Sacramento Kings and the Vegas Golden Knights.

In an award-winning interview with the New York Jets, the team described their ability to capture action on the field and send images wirelessly to their social media and digital teams using Libris. With the ability to share photos instantly with fans, the Jets’ Instagram growth rate skyrocketed 380% compared to last year.

Launched in 2015, the Libris platform continues to experience significant client growth year over year. Today, over 1,000 organizations across industries use Libris to upload, organize and share files of all types — including photos, videos, PDFs, audio files, Word documents, spreadsheets and more.

The rapidly-expanding Libris customer base also includes world-class universities and leading brands in consumer goods, retail, travel and hospitality. The growing client roster signifies a prevalent need for organizations across verticals to streamline how visual media is managed and distributed.

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